No religious debate about which stack is 'the best'. We pick the tools that fit what you want to achieve, how fast you want to go live, and who's maintaining the site afterwards. Below: why we pick each stack, and when we don't.
We work with four core platforms. Each has a strong case for when it fits, and an honest take on when something else is better.
The workhorse for content-rich sites. Quick to deliver, easy to maintain, simple to train client editors on. Proven ecosystem for SEO, forms, multilingual and integrations.
From Shopify Grow to Shopify Plus. Robust e-commerce platform with reliable checkout, built-in POS, and a large app ecosystem. For complex integrations we build custom microservices through Sircle Solutions.
For sites and apps where standard CMS templates fall short. Headless commerce, complex interaction, high performance requirements, or internal dashboard work. Server-rendered, SEO-friendly and fast.
Our default for all custom code. Microservices, integrations, dashboards and Next.js builds. Type safety prevents bugs you'd otherwise discover in production. Important for code that has to last years.
No one-vendor-fits-all. We pick the best tool for the job, instead of forcing everything into one SaaS.
No low-code builders. Sites you can't customise yourself, pricing models that hurt at scale, and performance you can't fix, we're not the partner for that.
No 'we can do everything' platform loyalty. If WordPress is faster and cheaper for your case, we'll say that. Even when it's smaller than a Next.js build we'd technically find more fun.
No separate designer and developer who must find each other later. Design and build from one team, so the site ships looking like the Figma file.
Three rules of thumb we apply to every new build.
Unless there's a strong reason for a custom frontend (performance, animation, complex interaction), WordPress is faster to launch, cheaper to maintain and easier to train client editors on. We'd rather build 95% of a site in WordPress than 60% in Next.js.
How many experienced commerce teams build their own checkout? Almost none. Shopify is the base, apps cover 80% of the work, and for the remaining 20% we build microservices through Sircle Solutions that integrate seamlessly.
Headless commerce, dashboards, client portals, internal tools, or a brand site that really has to feel different from what WordPress can deliver. That's where we use Next.js + TypeScript, deploy via Vercel, with content from Sanity or another headless CMS.
30 minutes where we look at your situation and tell you which stack fits. Even if that means we recommend WordPress when you were after Next.js, or the other way around. No sales pitch, a clear answer.
Book a call →
A 30-minute conversation.
You'll hear which route makes sense for you and roughly what it costs, even if we don't end up working together.