The growth programme · for B2B
Build a B2B growth engine you can measure.
For B2B companies with 10 to 50 employees that lean too much on their network. Positioning, content, video, campaigns and measurement, as one system. In six months.
Six months to build. Then it keeps running.
Scroll
Sound familiar?
The work is good. But outside your network, nobody knows.
We hear this from almost every B2B company that comes to us.
New clients come through word of mouth.
Enquiries every month, and you know where from.
Content happens when there's time.
Three posts a week, on fixed days.
Every channel sounds slightly different.
One story, one style. Recognisably yours.
We don't really know who we're doing it for.
You know who you work for and what you solve for them.
In six months we build your marketing machine. Not a one-off campaign, but one system that keeps running.
You don't need to build a marketing team.
You get one fixed crew for strategy, content, video and photography, campaigns and measurement. The same people on every shoot day and in every call.
Your time: one shoot day every two months and an hour every two weeks. We do the rest. You know who's on it before we start.
Direction
One strategy session with the board: positioning, message, audience, funnel and baseline. After month one you know who you want to reach, what story you tell and where you want to be in six months. So you don't wait three months for something to show.
One session · month 1Footage
A full shoot day every two months. That's where the material for the weeks after comes from: short videos, photos, interviews and posts. The brand film is part of the same programme.
Shoot day · every two monthsRhythm
We write, design and publish three posts a week, on fixed days. No more months where marketing stalls because nobody in-house had time.
Fixed days · every week
Pipeline
Landing pages, a lead magnet and campaigns on buying intent. Interest gets captured and turns into an enquiry. This is the engine.
Campaigns · every monthDashboard
From month one, every enquiry is in the dashboard, with source and status. So you see not just how much was made, but what actually moves things. That's what we adjust on.
Measurement · live from month 1
After six months
Then you have a marketing machine that runs.
One system instead of loose actions. With a film that tells your story as its centrepiece.
After six months
What you'll have.
- A positioning that fits.
- Your own image bank, in your style.
- A brand film that tells your story.
- Visible every week, without lifting a finger.
- Campaigns that bring enquiries, and you see where from.
One programme · one price
€6,000per month
Six months · excluding VAT and media budget
Six months to build the machine. Then it continues month by month, with the same crew, for as long as you want.
Book a growth check
What we promise, and what we don't
No percentage of revenue growth. This instead:
- Visible every week, on fixed days.
- Film and photography by our own makers, in your style.
- Every enquiry measured, with its source.
Something not as agreed? We fix it until it is.
Is this for you?
It works when this is true.
Better to be honest up front than run a programme that doesn't fit.
A fit
- B2B, 10 to 50 people.
- New clients mostly come through word of mouth.
- No marketer in-house, or one junior.
- You're at the table yourself.
Not a fit
- You're after a one-off film or campaign.
- No room for media budget.
- You want to try it for a month first.
- The decision-maker joins later.
Bookable separately
- Extra shoot day€1,750
- Replying to comments, every working day€450 per month
- Extra round of revisions€150
- Website or webshopfrom €5,000
- Actors, studio, voice-over, animationon quotation
Media budget goes straight to the platform, without margin.
B2B companies already working with us.
At VLIJT Tandartsen we've measured every enquiry with its source since December 2024. The same setup sits under every programme.
All cases
First, let's see if this is your problem.
Thirty minutes, no pitch. If the programme fits, we explain how we'd approach it. If it doesn't, we say so.
- 01 · 30 minutes
Growth check
We look at where your growth is stuck right now: positioning, visibility, website, campaigns, follow-up or measurement.
- 02 · One recommendation
One proposal, one route
Most complete first: the programme, then the single project. No menu.
- 03 · Month one
Direction and baseline
Positioning, story, funnel and measurement setup in one session with the board.
- 04 · After that
The rhythm, and onwards
Content every week, campaigns every month, a shoot day every two months. After six months, month by month.
Questions we often get.
01Who is the growth programme for?+
B2B companies with 10 to 50 employees and a turnover between 1 and 5 million euros a year, without a marketer in-house or with one junior. At a smaller turnover, €6,000 a month is usually too big a bite. We'll say so honestly in the growth check, and what would fit instead.
02What do you promise?+
No percentage of revenue growth. That also depends on your sales, which we don't control. What we do promise: consistent, high-quality visibility with film and video, every week. That builds trust with the people who later become clients, and trust is what brings qualified enquiries and revenue. We measure every enquiry, with its source.
03What does the growth programme cost?+
€6,000 a month, for six months. That's €36,000 for the whole programme, excluding VAT and media budget. Fixed price, no hours, no “from”.
04What exactly do you build in those six months?+
A growth engine. First the direction: positioning, story, funnel and measurement setup. Then the footage: a shoot day every two months, the image bank that comes out of it, and the brand film. Then the rhythm: posts, carousels, short videos and graphics, three a week. Then the pipeline: two landing pages, a lead magnet and campaigns on buying intent. And from day one the dashboard, which measures every enquiry.
05Which channels?+
In month one we pick the channels where your client is, usually LinkedIn and Google. We run two channels at once, with retargeting: whoever visited the landing page sees the campaign afterwards.
06Why six months?+
Month one goes to direction and the baseline. From month three we steer on qualified enquiries. That leaves you a quarter to adjust based on what the measurement shows. And after six months? Then it continues month by month, with the same crew. The six months are for building, not for stopping.
07What content do you make?+
Carousels and graphics, short videos from the image bank, the brand film, and the landing pages and lead magnet for the campaigns. All from the same shoot days and one storyline, so it fits together.
08We don't have a marketer. Is that a problem?+
No, that's what the programme is made for. Your time is one shoot day every two months and an hour every two weeks. We do the rest: strategy, content, video, campaigns and the dashboard.
09How is this different from hiring a marketer?+
A marketer on payroll is one person who has to do everything and still needs a videographer and an ads specialist. The growth programme is a fixed crew with five roles in one price: direction, content, video and photography, campaigns and dashboard.
10What is the growth check?+
In thirty minutes we look at where your growth is stuck: visibility, website, campaigns, follow-up and measurement. No pitch. Three questions beforehand: how many employees, is there a marketer, what do you want to have achieved in six months. At the end you know whether the growth programme fits, and if not, what does.
11What if something isn't right?+
If a post, film or page doesn't match what we agreed, we fix it until it does. That's also what the calls every two weeks are for. The programme runs six months. After that we continue month by month, by mutual agreement.
12What happens with the media budget?+
You pay that directly to the platform, without a margin for Sircle. Our advice: €2,000 to €3,000 a month.
Ready to steer on enquiries?
In thirty minutes we look at where your growth is stuck.
If it doesn't fit, we'll say so.